We are Passionate About Our Work
Tea Blends Everyone
On the journey, we were deeply moved by a cup of ancient-tree tea sourced from deep within the mountains.
Tea leaves nurtured by misty mountains are transformed through the skilled hands of tea artisans, bringing boundless pleasure to both body and soul. Watching tea leaves unfurl gently in water, listening to stories from their origin, into the mountain, savoring unique flavors—every cup transforms into an extraordinary experience.
We encapsulate this experience in nine Chinese characters, “生于野，成于人，归于魂” (Born in the wild, shaped by hand, felt in the soul), forming the core of our brand philosophy.
Rather than focusing on renowned tea mountains, we hope you’ll concentrate on the wonderful experience delivered by high-quality tea itself and the moment-to-moment feeling of drinking it.
“We love what we do & share the wonderful things with our friends.
Meiyi Liu
CEO & Co-founder @ Company
In China, there’s a saying, “Every mountain has its own flavor.” Variations in ecological environments result in differences in tea flavor. While we authentically share stories about the ecological environments of our tea trees, we deliberately refrain from revealing exact locations.
This prevents exploitation and speculative commercial hype around specific mountains, actions we find harmful and unsustainable, both environmentally and socially.
Philosophy
We believe that true luxury springs from nature itself. We embrace a pure and authentic way of life and pursue harmony between humanity and the natural world. Through each tea leaf, we hope to transport you to a pristine, tranquil realm of nature.
SUSTAINABLE
Sustainable development is the cornerstone of us. We use eco-friendly, biodegradable packaging and encourage customers to participate in our packaging recycling program, enabling our containers to serve in various scenarios—from tea leaves to fruits and vegetables, snacks, clothing, and other everyday items—thereby minimizing our environmental footprint.
In our production and transportation processes, we actively reduce carbon emissions and uphold principles of environmental stewardship.
RESPONSIBLE SOURCING
Each tea leaf comes from the remote heights of the mountains. We adhere to strict ecological protection measures and provide training to local farmers to ensure sustainable harvesting that does not damage the environment.
Through fair procurement and community support programs, we help tea growers improve their quality of life and promote the sustainable development of their communities—empowering them to protect the land that defines and sustains them, and forging a truly responsible ecological chain.